Since its inception in 1975, ITC’s luxury hotels have come to be synonymous with hospitality. ITC’s hotel division currently boasts of over 100 word-class hotels in more than 70 destinations across India.
Each ITC hotel is quite literally the epitome of elegance, efficiency and exemplary service, in keeping with the Indian custom of ‘Athiti Devo Bhava’ or ‘The guest is next only to God.’
With its exclusive strategic tie up with Starwood for its top of the line premium brand the `Luxury Collection`, the group is strengthening its international marketing stance. ITC Hotels was also instrumental in bringing the `Sheraton` brand to India, with which it enjoyed a three-decade exclusive partnership. Each of the chain’s hotels pays architectural tribute to ancient dynasties, which ruled India from time to time. The design concept and themes of these dynasties play an important part in their respective style and decor.